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Effective ProofingCheck proofs for accuracy against laser prints and mock-ups: - Are all pages included in the proof?
- Are the pages in the proper order & page numbers correct?
- Are all images/photos included and in proper placement?
- Measure the final trim size and check folds for accuracy.
- Check indicia for accuracy (if item is used for mailing).
Check for image quality and color accuracy: - Are photos cropped correctly? Are all photos facing the proper direction?
- Do photos & graphics have good contrast?
- Check color placement & color consistency throughout the pages. If you have received a color accurate proof, are the colors correct?
Check general accuracy of fonts, bleeds, and crossovers: - Are all fonts correct?
- Is the text crisp & spaced properly?
- Are the margins & page alignment(s) correct?
- Are there any missing characters or broken type?
- Verify that bleeds extend beyond the trim marks.
Press / Bindery Checks: - Double check set-up and print specifications.
- Verify any finishing elements like die-cuts, embossing, foils, varnishes, etc.
- Confirm the weight and color of the final paper stock.
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